The years following World War II were marked by an increase in births — the Baby Boom, typically described as spanning 1946 to 1964. Baby boomers have seen change on almost every front, from racial segregation and weekly radio programmes to high-speed internet and hand-held computers.
Baby boomers have needed to adapt quickly, and that adaptability shapes what they expect from care as they age: choice, independence, and a say in how support is delivered rather than a package handed to them.
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